Transmedia Storytelling: An Entrepreneurial Approach

The concept of transmedia production, as both a creative template and business model, is by no means a novel one. Cinema pioneers began to experience a cross-media approach to storytelling 100 years ago, but today’s audiences are in a position to choose the content they want, when they want and on the device of their choice. In other words, the expectation contemporary audiences presume you’ll meet is; any content, anywhere. In the context of a shrinking market populated by increasingly fragmented audiences, transmedia storytelling provides a viable alternative to the conventional TV and Film production business.

Transmedia Storytelling: What is Transmedia?

It’s all about Transmedia Storytelling, Marketing, Participatory Media and Convergence. Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve this degree of success if they don’t have a hundred million dollars to spend on a marketing campaign or the time to gamble on a viral video or game?

Top 5 Amazon Cooking Books

Top 5 Amazon Cooking Books Want to know more about cooking? Check out our selection of the Top 5 Cooking Books on Amazon. 1 . Mastering the Art of French Cooking, by Julia Child Mastering the Art of French Cooking is for both seasoned cooks and beginners who love good food and long to reproduce […]

Friendly Toast Boston

Top 5 Reasons why you should spend your Monday night off at the Friendly Toast in Cambridge:   5) You can get a burger almost anywhere, but can you get an Avocado Burger with fresh, ripe, avocado, delicious bacon & balsamic glaze, and crisp green lettuce & plump juicy tomato?  No you cannot unless you are specifically […]

Friendly Toast Hours

 The Friendly Toast Hours – Cambridge SUN – THURS:           8AM – 10PM FRI – SAT:                   8AM – 12PM   The Friendly Toast Hours – Portsmouth SUN – WEDS:            7AM – 9PM THURS:                       7AM – 10PM FRI – SAT:                   7AM – 2AM

Friendly Toast Kendall

Scout’s Honored 2014 winner Best Restaurant in Kendall Square & Best Breakfast/Brunch in Cambridge! The Friendly Toast on Cambridge won “Best Restaurant” in Kendall Square and “Best Breakfast/Brunch” in Cambridge by Scout Cambridge Magazine.   1 Kendall Square b3101, Cambridge, MA 02139 (617) 621-1200

The Friendly Toast Portsmouth

The Friendly Toast Portsmouth, New Hampshire, serves up creative meals in a truly unique atmosphere seven days a week! Bring the whole family for a fun and exciting dining experience morning, noon and night.   Where to find The Friendly Toast Portsmouth 113 Congress Street Portsmouth, NH (603)430-2154 SUN – WEDS: 7AM – 9PM THURS: […]